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House of Quality: Clear product comparison of requirements from the market and technical criteria

The House of Quality uses a matrix structure to visualise the relationship between customer requirements, technical functions and competitor analysis. This enables structured collaboration between marketing, product development and engineering during the innovation and product development phase. A hands-on tool that can be adapted to simple or complex project requirements.




Our Design for Excelence (DfX) supports you in developing analytical and fact-based products. With our experienced team, we offer you the necessary technical and human resources to support you in technical product development.

Get in touch with us: dfx@cross-ING.ch



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